Luxe hair care brand Kérastase Paris has launched the first BB crème for hair. Elixir Ultime BB Crème RP $50 is suitable for all hair types and delivers the many nutritional values of a hair oil in the soft consistency of a cream.
Driven by Kérastase’s philosophy that caring for the scalp and hair is as important as caring for the skin on our face, Elixir Ultime BB Crème can be used daily for hair nourishment and protection. It combines two key ingredients renowned for their regenerating and nourishing properties – Tahitian White Flower and pomegranate – which have been blended together to create a luxurious hair oil crème.
The legendary White Flower is famous in the South Pacific for its soothing, repairing and hydrating properties found in its oil. It instantly nourishes the hair from root to tip so you can say goodbye to frizz and unruly flyaways as it works to reconstruct the hair and hydrate without heaviness.
Ancient scriptures have long praised the pomegranate as a gift of nature. Not only is this red fruit delicious, it’s also famed for its super anti-oxidant properties. Kérastase has cleverly incorporated the fruit’s extracts to protect hair against external influencers, preserve its colour vibrancy and increase its shine for a flawless finish. This is combined with a UV filter to defend your tresses against sun damage.
Elixir Ultime BB Crème is suitable for all hair types, but especially for fine-to-medium hair that is easily weighed down, or those who don’t enjoy an oil. It can be applied as a pre-cleanse to prepare the hair before shampooing, as a leave-in conditioner, applied pre blow-dry on damp hair, as a finishing touch on dry hair after blow wave, or at any time during the day.