Shade Your Day

purpleendsRight now, brightly-coloured hair is bang on trend. From the editorial take on the catwalk to the super wearable street-style hairstyles, the coloured ombré is everywhere.

The new Hairchalk range from L’Oréal Professionnel RRP $25 comprises the perfect products to achieve the brightly coloured look so in vogue.

With six flashy colours, you can achieve a great multi-coloured mix of hairstyles either at home or in the salon.

Hairchalk is a makeup for your hair that’s designed to provide a short-term change to your look. It’s well suited to weekend expressionists prone to changing their minds.

“Now you can temporarily trial the colours of hair trends you see on the catwalk and the red carpet,” says Bex Brent, L’Oréal Professionnel ambassador and stylist at Willis York“Hairchalk doesn’t damage your hair, is super easy to use and is ideal as an on-trend look for a big night out, the weekend or festival,” says Brent.

Colours are applied as a liquid and then dry to a powdery finish and conveniently wash out with shampoo. Plus, colours can be mixed for when you’re in an especially creative mood.L'Oreal Professionnel Hairchalk First Date Violet (2)

L’Oréal Professionnel’s trademark Hairchalk technology has five patents. It combines a revolutionary water ink with micro-fibre polymer leaving the hair feeling natural with an ultra-thin film that is styling-and water-resistant and easy to remove.

Bold on both blondes and brunettes, the shades are named and inspired on a life moment – from Sweet Sixteen Pink, First Date Violet, Blue Ocean Cruise, Garden Party, Coral Sunset and Bronze Beach.

“Hairchalk is a fantastic way to completely change your look – fast,” says Rebecca Button, L’Oréal Professionnel ambassador and senior stylist at Haight Ashbury. “The no-dust formula makes the application easy and provides for easy wearing too.”

Hairchalk is available as an in-salon service and a take-home product. The results last at least a week, depending on the hair type and frequency of washing.

Directions for Use:L'Oreal Professionnel Hairchalk Sweet Sixteen Pink (2)
Start with a small quantity of product and use the applicator to apply the chalk to the desired sections of hair.

Application tips from Rebecca Button and Bex Brent:

• The colours are great and being liquid form you can mix them, giving you the freedom to create your own colours.

• Mix a dot of blue in with neon pink to make purple. Or try mixing coral with neon pink to make a beautiful soft coral.

• Try mixing the colours to create your own hue, the beauty of the formula is the non-commitment factor so you can simply wash off the colour if you don’t like the look.

• With six colours to choose from you can create your own temporary style from rainbow streaks, stripes, tips or an all-over wow colour.


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