L’Oréal Professionnel recently announced that Kirsten Dunst will be the very first L’Oréal Professionnel spokesperson and will embody the upcoming strategic launches of Wild Stylers from Tecni.art and serie expert Absolut Repair Lipidium.
“I feel very close to L’Oréal Professionnel,” Kirsten Dunst says. “The brand is strongly connected to fashion and I admire its commitment to innovation, constantly creating new professional services and products to achieve the most on-trend styles.
“L’Oréal Professionnel empowers hairdressers to transform and reveal the beauty in each woman all over the world. It makes me very proud to be a part of this stunning project,” she says.
“Kirsten Dunst has a timeless beauty and is a modern woman, closely connected to fashion” says AnneLaure Lecerf, International Managing Director of L’Oréal Professionnel. “She has a strong personality and makes her own choices. Her great professionalism and commitment to excellence make Kirsten one of the most talented actresses I have ever met. She has the perfect attributes to embody the new values of L’Oréal Professionnel.”
Kirsten Dunst will be the face of two key launches in 2014, to be discovered exclusively in L’Oréal Professionnel salons:
• Wild Stylers by Tecni.art: professional hair styling line that creates a rock, grunge look, a highly-sexy tousled style much seen on the recent Fashion Week catwalks. In L’Oréal Professionnel salons from May 2014.
• Serie expert Absolut Repair Lipidium: advanced layering protocol which is inspired by hair treatments from Brazil and repairs 100% of hair damage in just one salon service. In L’Oréal Professionnel salons from September 2014.