ghd stylers and hairdryers will be used exclusively backstage by lead hairstylist Orlando Pita and his team, creating signature hair looks for the 2013 show.
“ghd is excited to be building on the work we do at fashion capitals across the globe with the Victoria’s Secret partnership,” says Paul Stoneham, Chief Executive Officer, ghd. “The sexy, show-stopping looks that are synonymous with the Victoria’s Secret Fashion Show will be created faster than ever before using our game-changing new ghd eclipse™ styler. We hope to see the iconic styles that we create for the runway inspiring women all over the world to have a good hair day, every day, with ghd.”
“We are thrilled to work with ghd as the official hair tool sponsor of the Victoria’s Secret Fashion Show,” notes Monica Mitro, executive producer of the show and executive vice president of brand communication & events. “We are certain that ghd tools will help us to achieve the iconic Victoria’s Secret hair styles we have become famous for.”
ghd’s full line of stylers and brushes, along with the award-winning ghd air professional performance hairdryer, will be on display at select in-store events leading up to the Victoria’s Secret Fashion Show. Professional stylists will be on hand to create a good hair day for consumers using ghd’s styling tools. To follow ghd’s real-time brand alerts, extensive behind-the-scenes coverage, how-to videos and other exclusive content, follow #ghdxVSFS.
ghd will debut as the official hair tool sponsor in the 2013 Victoria’s Secret Fashion Show, airing on December 10, 2013 at 10 PM EST/PST on CBS Television Network.