Tackling Ageing

donna_kara_BSfw_2011_nyc_(39)The fine balance of getting older and looking younger is a road well travelled. Despite feeling youthful at heart, our skin matures and its structure evolves. Tackling the specific concerns of age 40 and beyond, Natio’s new Renew skincare harnesses the potent power of plants to effectively target lines and wrinkles. Natio’s unique Plant Peptide Complex and innovative botanical actives address the key signs of ageing helping smooth, firm and plump and protect maturing skin.

Helping you look as good as you feel, Natio’s new age defying Renew skincare helps reduce lines and wrinkles by encouraging cell renewal and collagen production. Amp up your daily regimen with a powerful peptide enriched system to cleanse, moisturise and treat the face, eyes, neck and décolletage.

As you enter your 40s, 50s or 60s, the skin’s natural resilience and regenerative processes steadily abate. “Minor skin imperfections barely noticeable in your earlier years start to develop into greater concerns. Biological, hormonal and environmental factors combine to slow the skin’s collagen, elastin and lipid production resulting in changes to your skin tone, texture, strength and hydration. Natio’s Renew collection works to support and rebuild the skin’s natural functions with a unique Plant Peptide Complex, helping to smooth, firm, plump and soften skin,” explains Natio National Trainer, Linda Riddell.

A hard working rejuvenator, yet gentle enough for every day use, the potent Plant Peptide Complex has been incorporated throughout the Renew range. “Plant Peptides are powerful proteins that boost the natural production of collagen and elastin which slow with age. True anti ageing heroes, peptides help stimulate cell renewal, restore the skin barrier function and improve elasticity. Ideal for targeting lines and wrinkles Natio’s Plant Peptide Complex helps restore, plump and firm all skin types,” says Riddell.

As the skin matures its natural protection against moisture loss deteriorates. Hormonal changes mean sebum production and levels of hyaluronan reduce, limiting the skin’s ability to retain moisture. To counteract this, Natio Renew features plant derived Hyaluronate. The most hydrating ingredient known to science, Hyaluronate holds up to 1,000 times its weight in water and helps plump and smooth skin. For extra moisture, Renew also contains Moringa Butter. Derived from the seeds of ‘The Miracle Tree’, this natural emollient contains Vitamins A and C and is proven to increase hydration, help maintain suppleness and prevent moisture loss.

Whether from sun exposure, diet or other lifestyle factors, evidence of past joyous gradually appear during your 40s, 50s and 60s. Free radical damage, manifesting as pigmentation, sunspots and a decline in elasticity become apparent. Renew features Argan Oil, rich in free radical fighting vitamins A, C and E, to help increase collagen and elastin production and replenish stressed skin. Finally, Natio’s Fennel, Frankincense and Myrrh blend helps smooth, lift and rejuvenate depleted skin and support the skin’s regenerative processes.

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