Is Now Live!


In the ever-changing world of retail, ModelCo has recognised the needs of the modern shopper and have launched a new site where digital trends and innovative technologies enhance a customers shopping experience.

The iconic Australian beauty brand has developed a content-rich commerce destination, featuring smart and informative content across beauty, fashion, celebrity, travel and health & wellbeing editorial pillars as well as introducing a global URL. is your guide to a glamorous life,” says ModelCo CEO and Founder, Shelley Barrett. High quality editorial alongside commerce is a modern and effective way to drive sales online. The new, convenient shopping site will provide customers with exclusive online-only product offers, 3-hour delivery within Sydney metro and next-day delivery across Australia as well as worldwide shipping.

ModelCo has identified that over 70% of customers are shopping and perusing ModelCo product on their mobile phones and as a result, the beauty brand fast-tracked mobile into their digital strategy. has been responsively designed to work across multiple platforms, meaning customers will experience a seamless transition between devices that is uniform and easyto-navigate. The site is a dedicated destination, featuring both ModelCo product and content, and gives customers a premium on-the-go experience, no matter where, when or how they choose to shop.

The addition of editorial to supports on the ground retailers by creating hype around the brand and the products. Many customers will read about product first and they’re now given the choice of round the clock shopping or experiencing great service in store by any of ModelCo’s fabulous suppliers.

Launch contributors include blogging duo Tash Sefton and Elle Ferguson from THEY ALL HATE US and acclaimed makeup artist, Max May.



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