Maybelline New York has just announced that Swedish Supermodel Frida Gustavsson will be joining the a-list roster of Maybelline New York spokeswomen that includes Charlotte Free, Julia Stegner, Erin Wasson and Christy Turlington to name a few.
A native of Stockholm, Sweden, Frida was scouted by a modelling agent while on a shopping trip in 2008. She signed with IMG in 2009, and opened the Valentino Haute Couture show in Paris for the fall season that same year. Her impressive runway debut proved to be a breakthrough moment for her career, as it lead the way to working with other major designers, including Marc Jacobs, Calvin Klein, Chanel, Prada, Fendi, Louis Vuitton, Christian Dior, Michael Kors, Oscar de la Renta, Carolina Herrera, Ralph Lauren, Viktor and Rolf, Alexander McQueen, and Giorgio Armani.
“In addition to her stunning career on the fashion runways, Frida’s radiant beauty and positive energy are very inspirational. Her warm and optimistic personality perfectly embodies the Maybelline New York woman of today,” says Maybelline New York global brand president Damien Bertrand. “A Maybelline New York woman is strong and confident —I love that attitude,” says Frida. “I’m honoured and thrilled to represent such an iconic brand and to be a part of the Maybelline New York family,” she adds.
One of the most photographed models on and off the catwalk, Frida has worked with top photographers like Patrick Demarchelier, Annie Leibovitz, Camilla Akrans, and Norman Jean Roy. She regularly appears in the fashion and interview pages of magazines such as Vogue (American, Italian, Chinese, French, German, Russian, and British), Elle, W, Allure, Interview, Self Service, and Pop. She has also been featured in advertising campaigns for Prada, Jill Stuart, Anna Sui, Mulberry, Paul & Joe, Roberto Cavali, H&M, Max Mara, Valentino, among others.
Frida will make her debut in print and television advertising campaigns for Maybelline New York late 2013, which we can’t wait to see!