We talk gym, tanning and Kanye with Murray Bevan, director and founder of fashion P.R. company Showroom 22.
What was the inspiration behind Showroom 22?
When I worked for Karen Walker between 1999 and 2001 there were no dedicated fashion PR showrooms in New Zealand, so the inspiration was to be the first and to add a new dimension to the local industry.
How would you describe your personal style?
I’m pretty safe! Although I’m surrounded by clothes, I don’t shop a lot, which means when I do shop it’s careful and considered. I try not to buy too much stuff, but rather I buy quality pieces that will last. I’m not one to try out a trend first, but I’ll watch it for a while and see if it’s relevant to me, that way I don’t become a victim!
Why do you think male grooming has become so acceptable?
Well it’s been ‘acceptable’ for a while, but mainstream media has made it relevant to a new generation. ‘Mad Men’ has made personal grooming and fashion sense more relevant and desirable for an older audience, and funnily enough having TV and music role models like Kanye, Pharrell, Justin Bieber and dare I say the guys from ‘Jersey Shore’ have meant that young guys want to look good, whatever their level of taste.
Do you have a skincare routine – what does it consist of?
I use Kiehls ‘Facial Fuel’ on my face, and Kevin Murphy ‘Night Rider’ in my hair, followed by ghd Final Fix Hair Spray. I love brushing my teeth, too, so I’ll slip that in somewhere! I have a big fragrance collection, and my favourites are ‘Gentlemen Only’ by Givenchy, and I’m still a big fan of Jo Malone ‘Dark Amber & Gingerlily’.
Are there any products you can’t live without?
No, I’m not that much of a princess.
How do you stay healthy?
I’ve played football since I was five, so that’s still a big part of my life. I also play tennis weekly with a few good friends, and I’ve recently started running more often, sometimes alone and sometimes with a friend. I have a couple of fixed gear bikes too, so if the weather’s good I’ll take one for a jaunt around the waterfront.
When it comes to male grooming what treatments should be a no-go for all men?
I think too many sunbeds give you a bad look. Shaped eyebrows are probably a bit too much, too. I can cope with shaved legs, but only if there’s a reason for it. I’m also not a big fan of bodies that look too sculpted – there’s something about them that screams “I spend a lot of time at the gym and my body is more important than anything else!” This is a sure sign that the dude doesn’t have time for a girlfriend.
*Image of Murray Bevan care of Derek Henderson