The Next Big Beauty Buzz…

Max-Factor-Summer-2013-CC-CreamHot on the heels of the stellar BB cream craze in 2012, comes the next innovation in beauty – CC creams, and Max Factor is one of the first beauty brands to be launching this exciting new product.

So, what’s a CC cream? Born and developed in Korea, CC creams are the next generation of BB creams or Beauty Balms, which married sheer coverage and skincare benefits together in one clever formula. Now, CC creams take these key benefits to the very next level by delivering a more coverage and skincare benefits in a sophisticated multi-tasking solution.

More specifically, NEW Max Factor CC Cream provides intense complexion correction immediately on application, to create a healthy, natural-looking glowing skin statement.

Max Factor Global Creative Design Director, Pat McGrath says: “CC creams are mega news for 2013. Women always long for fresh and flawless, glowing skin and that’s what CC creams effectively deliver. But I find that many CC Creams compromise on coverage. That’s why I love Max Factor CC Cream; it delivers intense colour correction through flawless, high-level coverage plus the skincare benefits expected. It’s been one of my backstage must-haves for years and it’s just perfect for creating a fresh, natural look that’s so now!”

As BB creams took the world by storm, reviews the world over showed that consumers were left confused as to how to use the formulas to achieve the very best complexion enhancing results. So to save on stress, Evana Patterson, NZ Max Factor Makeup Artist brings you the Max Factor CC Master class, providing the optimum application method to bring on the glow in 4 simple steps:

 1. Squeeze a small amount onto your fingertips, and rub them together lightly in a circular motion; this warms the product and aid application

2. Start the application from under your eyes and from the corners of your nose and spread the product out towards your hair line. By doing this you deposit the majority of the CC cream on the areas that need cover most coverage, then it blends seamlessly into the rest of your complexion

3. If you neck is slightly lighter bring the CC cream down until the tone of your face matches with your body

4. If you need further coverage, dab extra product on to problem areas with your finger or brush. The CC cream will layer up until you get the coverage you require

A quick swift application works best with a CC cream. You don’t need to fuss and over blend the formula as it connects very easily with your skin, smoothing and hydrating the surface to reveal a beautiful perfected natural looking skin.

maxfactor-cc

Max Factor CC Cream RRP $29.99 is available July 2013 from Farmers, Kmart & Selected Pharmacies.

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One response to “The Next Big Beauty Buzz…

  1. Pingback: A, B, CC… | The Refined Edit·

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