Possibly one of my favourite product launches in a very long time, the new Max Factor Colour Elixir Giant Pen Stick – a range of giant lip pencils featuring a pigment-rich colour palette for impact, and a precision sculpted tip for true definition.
Launching in 6 super-rich shades, the easy application of a lipstick bullet tip combined with the convenience of a pencil in a jumbo design; means Colour Elixir Giant Pen Stick is your perfect lip painting tool. The ultra-pigmented formula delivers strong colour, a sculpted tip ensures a precise result whilst the smooth texture means colour glides on effortlessly without bleeding.
“Application is effortless and as they are pencils you get more control. You can line the lips and fill them in with one easy stroke – precision and true colour without bleeding,” comments NZ Max Factor Make-up Artist Evana Patterson.
For those artists looking for a strong, femme fatale look, try rocking a classic red lip look with Giant Pen Stick in Passionate Red; use it as an all-over block colour; applying one coat then play and layer it up for high-impact glamour. Alternatively, try a more subtle red lip with Designer Blossom or let your natural beauty shine through with just a flirty flash of super-pretty pastel pink or a modern nude using Couture Blush or Foxy Amber.
“It’s not matte, it’s not cream, it’s not balm, it’s not gloss – it has a modern and very wearable texture that is weightless, with rich pigmentation that delivers colours that pop on your lips. The result is a mouth watering lustre that is unique in texture and finish,” says Evana Patterson.
Max Factor Colour Elixir Giant Pen Sticks RRP $17.00 are available May 2013 from Farmers, Kmart and selected Pharmacies.