Coconut Water – Why It’s Not Just Another Fad

26-11-2011-9-52-12-AMGrowing up in Fiji I’ve been a huge fan of coconut water for as long as I can remember. Admittedly over there it was just a matter of cracking open a fresh young coconut and you were good to go. For those of you that haven’t heard (where have you been!?), coconut water is the fluid that’s found in young coconuts when you crack it open – and one of the health and beauty industries’ biggest buzzes. We sat down with the boys from C Coconut Water, Adam Abrams, Julian Tobias and beverage manufacturing and distribution specialist Zac Jex to find out what the fuss is all about.

What exactly is coconut water?
Coconut water is the clear liquid inside young green coconuts. C Coconut Water is 100% organic coconut water in its natural state.

Why has it suddenly taken the world by storm?
It is the purest liquid second only to water itself. It’s a naturally sterile liquid and has more potassium than a banana! It is also more hydrating than traditional sports drinks but without the added suger!

What are the health benefits of coconut water?
The benefits are huge. C Coconut Water gives your immune system a huge jump start, aid digestion and circulation, clean out long-suffering kidneys, and lower stress levels, leaving your body in complete balance. C can also help, cure a hangover, and increase your metabolism, promoting weight loss.

Are there any down sides to drinking or working with coconut water?
You might get addicted to C Coconut Water!

What makes C Coconut Water different to all the other brands on the market?
There’s no colouring, no preservatives or additives, and definitely no extra sugar. C Coconut Water is also packaged in Tetra Pak cartons, which mimic conditions inside the coconut- ensuring C is the best-tasting brand on the market.

Why did you boys decide to venture into the world of coconut water?
No one had done coconut water properly in Australia or New Zealand. Products from the American market are far too sweet, and the few attempts from domestic importers have failed to preserve the taste and nutrient content due to an inferior packaging and pasteurisation processes.

What next for C Coconut Water?
On a localised level we are adding 1 litre packaging which is very exciting for us, and people are very excited to get them in to their fridges at home. We are also opening up other regions like Europe and North America!

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C Coconut Water RRP $2.99 per unit. Available in Auckland at Farro stores and selected retailers and now online here.  
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