The British top model, ambassador to many fashion and beauty brands, will represent for the first time the image of a luxury hair-care brand.
The alliance of Kérastase’s high expertise and Kate’s audacious glamour will change the way styling is perceived, celebrating hair moving freely and the pleasure of high tech, sensual textures.
On the advertising set and in the hands of her friend Luigi Murenu, studio hairdresser and Artistic Director of this new range, the long hair of Kate was sculpted, wavy or curly, with oversized volume or free flowing energy, over changing but always gorgeous. With Kérastase, her hair is more sublime than ever, revealing all the facets of this unique personality of the fashion world.
This K Manifeste signed by Kérastase and Kate Moss announces the creation of a new era in styling: the era of « Couture Styling ».
The advertising campaign will be available as of May 2013 but for now you can check out the making of the ad campaign below.