Superette and Kiehl’s Join Forces

Fashion boutique Superette and luxe skin care brand Kiehl’s have joined forces this Christmas for a collaboration that celebrates the best of fashion and beauty – all in the name of giving back to valued shoppers.

From Saturday December 1 until Christmas Eve, iconic Kiehl’s mascot Mr Bones will take up residence in Superette’s Ponsonby Road store for his ‘Ponsonby Sabbatical’.

Every weekend before December 24, Superette customers will be able to visit the store, meet Mr. Bones and be in to win a $500 Kiehl’s hamper.

Customers can enter the competition by explaining on the back of Kiehl’s postcards why they should win the Kiehl’s hamper and simply pop their entry into Mr. Bones’ ‘santa sack’.

Each Monday a winner will be drawn and the winner’s name will be announced on Superette’s blog.

Superette owner Rickie Dee is an avid user of Kiehl’s products, and says the partnership was a natural fit. “To us, the Kiehl’s brand represents a similar sense of effortless luxury as we aspire to do. We are excited to be joining forces this year to celebrate Christmas alongside such a timeless and iconic brand.”

Mr. Bones has a presence at every Kiehl’s store around the world and serves as a reminder of Kiehl’s tradition in medicine and dedication to science.

Rickie Dee will personally dress Mr. Bones each week, styling him in festive wares from top designers such as Bassike, Stolen Girlfriends Club and I Love Ugly.


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