The video, filmed in black and white apart from the golden perfume bottle, sees the Hollywood actor speaking in a seductive voice, musing: ‘It’s not a journey. Every journey ends, but we go on. The world turns and we turn with it. Plans disappear, dreams take over, but wherever I go, there you are: my luck; my fate; my fortune. Chanel No.5, inevitable.’
As well as women all over the world being grateful for Chanel choosing Brad to star in the advert, this is also a break-through for the company since he is the first ever male to become the face of the fragrance. He takes over from Audrey Tautou, Nicole Kidman and Vanessa Paradis to create what Chanel fragrance expert Joanna Norman describes as ‘a massive coup’ for the house as nobody else has ever used a male icon to promote a female fragrance before.
“What’s important to remember about Chanel No.5 is how revolutionary this fragrance is. When it was introduced, it broke all the rules by discarding meaningless ornamentation for an honest and open aesthetic, and a scent which embodies liberation from trend, creating a fragrance which remains as modern today as it was during its inception,” Brad Pitt said in a statement. “Chanel No.5 has always been the most iconic women’s fragrance. The beauty of its success for all these years is both elegantly simple and complex at the same time. That’s what I see being the appeal of this campaign; it goes beyond the abstract of emotion or beauty to evoke what is timeless, a woman’s spirit.”
You can check out the full commercial which was shot by Anna Karenina and directed by Joe Wright below: