Australia’s first certified organic anti-ageing skincare range, La Mav Skincare, was born from a desire to create a highly effective skin range that would be gentle on the skin and the environment. After the birth of her second child, founder of La Mav, Tarj Mavi, suffered severely from skin pigmentation and was unable to find a skincare range that provided a safe and natural alternative to the harsh chemicals used in many beauty products on the market. We sat down with Tarj to find out more about the La Mav range and what her must have products are.
What was the inspiration behind La Mav?
After the birth of my second child I developed post-partum melasma, pigmentation. It was awful, I had dark pigmentation all over my face and I was so self conscious. I tried everything to ‘fix’ it, I was piling on heavy makeup and my skin became dry as a result. I took the advice of a dermatologist who prescribed Hydroquinone, which is essentially a bleaching treatment that made my skin hyper sensitive to the sun and left it inflamed.
Trying to find a product that was safe and that actually worked was proving difficult. As a scientist, I was acutely aware that the skin is our largest organ and many products used in skincare contain allergens and toxins that can be absorbed into the bloodstream.
It was after this experience that I decided to research and formulate my own product. I spent many years researching natural alternatives and found that there are some brands out there using natural actives but they also included ingredients like parabens, sulphates and minerals amongst others. There was nothing out there at the time that was active and certified organic.
So, that was my mission and (after many years, much research and development!) that’s how the La Mav brand was born.
I wanted to take my knowledge and experience as a scientist and create a skin care product unlike any other on the market – La Mav’s innovative anti-ageing skincare range is formulated with the best scientifically proven certified ingredients and the products are also certified organic by the OFC (Organic Food Chain). Every single ingredient that goes into La Mav is very carefully selected on the basis of its properties and I pride myself on formulating the best certified organic skincare range with the best possible ingredient combinations.
Why is it so important to you that your products are organic?
It’s so important to me because certified organic skincare is the purest form of natural actives and these actives are delivered the way nature intended. The ingredients work just as well, if not better than the harmful synthetic ingredients and are good for the environment so why wouldn’t you use them?
You talk a lot about Bio-Actives in your products, what exactly are Bio-Actives?
Bio-active constituents are natural active ingredients that have been scientifically proven to provide anti-ageing results at a cellular level.
All La Mav products are 100% plant based, naturally derived ingredients. Our unique Three-Tier Formula™ consists of antioxidants, vitamins, essential fatty acids, therapeutic grade herbal extracts, carrier oils and very gentle and soothing Essential Oils. These together provide a potent, result-driven organic alternative for the repair, rejuvenation and restoration of skin at a cellular level..
TIER THREE — BIO-ACTIVE CONSTITUENTS
La Mav’s Bio-Active Constituents are certified and natural in origin and have been scientifically proven to be anti-aging. These Bio-active constituents provide potent, results driven natural alternative for the repair, restoration and rejuvenation of the skin at a cellular level.
TIER TWO — SPECIALITY OILS
Our selected certified organic specilaity oils include bilberry, sea buckthorn seed oil, acai pulp oil, rasberry seed oil, lingonberry seed oil and tamanu nut oil.
These speciality oils are an excellent source of essential nutrients for skin protection. They are high in natural carotenoids, tocopherols and tocotrinols, which protects against aging with regenerating, soothing and hydrating properties.
TIER ONE — ESSENTIAL BASE INGREDIENTS
La Mav’s certified organic base ingredients include carrier oils, hydrosols, essential oils, vitamins, plant (botanical/herbal) extracts and other ingredients (natural emulsifier, preservative and gun thickeners).
Carrier oils include jojoba, avocado, macadamia, rosehip, evening primrose, shea butter, cocoa butter, sweet almond, apricot kernel, carrot see and calendula oils that are high in essential fatty acides and help nourish and revitalise the appearance of the skin.
Hydrosols include rose and jasmin hydrosols that are a by-product of the essential oil steam destillation process. Hydrosols are high in nutrients. Essential oils include rose, lavender, palmarosa, sandalwood, jasmine, immortelle, patchouli, carrot, neroli, juniperberry etc that help stimulate, soothe and provide balance to the skin.
What are your ‘must have’ La Mav products?
I can’t live without Antioxidant Rich Nightly Repair Nectar, which is my ultimate must have product to pick me up!
I also love the Skin Brightening range – coming into the warmer months it is ideal for my skin type as well as to feel plump and super hydrated.
I often work until quite late and Bio A7 Firming Eye Lotion helps keep those under eye bags at bay.
Your products have the most beautiful packaging, how did that come about?
Thank you. This was my own design and being a scientist I am not necessarily very creative and I did not expect this to be so well received with so many compliments from retailers, media and the La Mav users, this is now something I am very proud of. The packaging incorporates the imagery of the plant based natural ingredients as well as looking like something that you would want to have in your bathroom to make it look absolutely beautiful. It also had to be easy to select from the different ranges so the colours were associated with the varying concerns that La Mav is focused on improving, such as skin brightening, anti-aging, hydration and lift & firming.
What lies ahead for you and La Mav?
There are so many plans! The team and I are excited as we have a few new products set to launch early next year which we know our customers will be excited for. La Mav also has plans to expand globally into the Asian and European markets.
Stockist Details: The La Mav Organic Skincare Science range is available at selected pharmacies, department stores, spas and health food stores nationwide. For more information or to find your nearest stockist, please visit www.lamav.com.