Haircare brand Pantene has announced the launch of Beautiful Lengths, a campaign in partnership with the charity Look Good Feel Better, to encourage Kiwi women to grow; cut and donate their hair to be turned into real-hair wigs for women undergoing cancer treatment.
By partnering with Look Good Feel Better, a free service dedicated to teaching cancer patients techniques to help restore their appearance during chemotherapy and radiotherapy, Pantene will fund the creation of real-hair wigs by helping women grow beautiful hair to donate. Pantene will work with Look Good Feel Better to distribute these wigs across New Zealand.
Actress Naomi Watts is joining forces with fellow Pantene ambassador and leading hairstylist, Barney Martin, to encourage women across the country to skip a trim and grow their hair longer and stronger before donating their ponytails to Beautiful Lengths during National Donate Your Hair Week which launches on November 12, 2012.
Since 2006, Beautiful Lengths has been a huge success in North America, receiving over 300,000 ponytails to create 24,000 real-hair wigs for women who have lost their hair through cancer.
There are many ways to show your support for the Beautiful Lengths program in New Zealand. To make a donation, your hair must be at least eight inches long, less than 5 per cent grey and cannot be coloured or chemically treated.
Even if you can’t pledge your ponytail, you can help by uploading a personal story, spreading the word and sharing the love of Beautiful Lengths. Visit www.beautifullengths.co.nz for further information on growing and donating your hair and how to get involved.